Ishvanku Saraf 2nd Year BAMS Student from Batch 2021-2022 at Jammu Institute of Ayurveda & Research achieved a significant milestone as his Startup namely *Herbal Aura*has been selected for Incubation by the prestigious Golden Jubilee Centre for Entrepreneurship and Innovation (GJCEI) located at Guru Nanak Dev University, Amritsar. As an incubatee at GJCEI, Ishwaku will receive mentorship, access to GNDU’s facilities, and valuable networking opportunities to further his growth . The guidance will be provided by esteemed mentors Dr. Balbir Singh from the Department of Pharmaceutical Sciences and Dr. P.K. Pati, Head of the Departments of Biotechnology and Department of Agriculture.